Five focus groups that changed the world - Research Live
WEBFeb 21, 2017 · So, to set the ball rolling here’s my suggestion of five focus groups that changed the world: Focus Group #1: Second World War propaganda – the first ‘focused interview'. It’s generally accepted that the first instance of what would go on to be called the ‘focus group’ occurred during World War II.
E-Rewards buys Peanut Labs and merges it with Research Now
WEBSep 28, 2010 · US— Online fieldwork agency E-Rewards has bought social media sample supplier Peanut Labs, a $5m venture capital-backed business. Peanut Labs, based in San Francisco, recruits social network and gaming network users to take part in surveys in exchange for virtual currency that can be spent within …
Schlesinger Group rebrands to Sago | News | Research Live
WEBMar 6, 2023 · Cundiff said: “The Sago rebrand underscores our focus on speed, action and simplicity — research experts delivering global audiences and adaptive solutions through advanced research technology. “Sago brings the human connections necessary to help clients make better, faster decisions in this new age of insights.”. Steve Schlesinger ...
Kantar merges TNS panel business into Lightspeed | News
WEBJul 1, 2009 · UK— Kantar is merging TNS’s 6th Dimension online panel business with Lightspeed Research. The merged business will operate under the Lightspeed name, with David Day remaining as its global CEO. Day is also currently serving as Lightspeed’s interim CEO for Europe, Middle East and Africa, after being promoted from that …
Drink like a Dane: how Carlsberg applies insight | Feature
WEBJun 4, 2020 · The company’s “good social conscience” is cited by Jenny Syddall, insights and analytics director at Carlsberg, and chimes with its attitude toward insight. “There’s a culture of being open to new ideas,” she says. “Our sustainability programme, Together Towards Zero, has targets for 2022 and 2030 in carbon, water, responsible ...
Stan Sthanunathan on why quality doesn't matter | Feature
WEBOct 22, 2009 · Then this one million and five million becomes a completely meaningless conversation. Stan Sthanunathan, insight boss at Coca-Cola and co-chair of the Advertising Research Foundation’s Online Research Quality Council, told conference delegates yesterday that ‘quality doesn’t matter’. We talked to him afterwards to find out more.
Forsta launches from Confirmit and FocusVision merger
WEBApr 28, 2021 · The companies announced their plans to merge at the start of 2021 and completed in March. In Norwegian, ‘forstå’ means ‘to understand’. Kyle Ferguson, chief executive, Forsta, said: “Today’s announcement takes us a step closer to realising our ambition of creating a world class business that will reinvent the global insights industry.
BMG Research moves into London office | News | Research Live
WEBMay 23, 2022 · BMG Research opened a six-person London office near Borough in 2019, with two members of staff working from the office at the time. The new office was needed due to a significant expansion in staff numbers over the past three years, and will complement the firm’s Birmingham operations. Simon Wood, head of research at BMG Research, said: “It ...
LRW Group rebrands as Material | News | Research Live
WEBJul 17, 2020 · US – Data and insights marketing services business LRW Group is now operating as Material, bringing its 10 companies together under one brand name. LRW Group, formerly Lieberman Research Worldwide, was founded in 1973 and is headquartered in Los Angeles, with offices in 13 cities across the US and UK. It has around 1,200 employees.
TNS and Research International merge in Kantar shake up
WEBFeb 23, 2009 · UK— TNS’s custom research division and Research International have been merged by parent company Kantar Group as part of a major reshuffle of its research operations. RI’s Bob Meyers and and TNS’s Pedro Ros have been appointed chairman and CEO respectively to lead the new company. It will operate under the …
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