JCPenney is one of the nation's largest apparel and home furnishing retailers. Since 1902, we've provided customers with unparalleled style, quality & value. Browse our variety of kids', men's, and women's apparel, as well as footwear, jewelry, accessories, & more with free shipping and curbside pickup available. Explore our new beauty concept, JCPenney Beauty, for skincare, makeup, and beauty deals from big-name brands like Covergirl & e.l.f. and Black-owned brands through Thirteen Lune. Visit our JCPenney Department Store in Lynchburg, VA to discover a wide range of national brands such as Adidas and Levi's along with our private brands Liz Claiborne, Worthington, St John's Bay, Arizona Jeans, Okie Dokie, & more.