Priboj is a town and municipality located in the Zlatibor District of southwestern Serbia. The population of the town is 13,172, while the population of the municipality is 23,514. The municipality of Priboj is located between municipality of Čajetina in the north, municipality of Nova Varoš in the east, municipality of Prijepolje in the south-east, border …Priboj is a town and municipality located in the Zlatibor District of southwestern Serbia. The population of the town is 13,172, while the population of the municipality is 23,514. The municipality of Priboj is located between municipality of Čajetina in the north, municipality of Nova Varoš in the east, municipality of Prijepolje in the south-east, border with Montenegro in the south-west, and border with Bosnia and Herzegovina in the north-west. A Bosnian-Herzegovinian exclave is surrounded by the Priboj municipality.