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Amtrak’s New Marketing Strategy: It’s Not a Train, It’s a Hotel ...Amtrak served 28.6 million passengers in fiscal 2023, up from 22.9 million in fiscal 2022, and is on track to serve a record level of passengers in 2024.
Amtrak currently has over 700 capital projects underway, including new bridges, tunnels, and fleet refurbishments. The travel industry's top event returns this fall. September 16-18, 2025 - NEW ...
Marketing excellence fuels Amtrak’s brand awareness and ridership growth. Amtrak’s marketing initiatives have translated into tangible growth, as evidenced by the company’s ridership statistics. After ...
In 2020, when Google first announced its plans to eliminate third-party tracking cookies, it sent marketers scrambling for alternative data sources and new marketing strategies. Now, with the ...
Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Marketing has always been about understanding the customer—anticipating needs ...
Amtrak on Tuesday began a multiyear marketing campaign as the national passenger railroad tries to capitalize on a new infusion of cash and the improvements it says will come with it. The first ...
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