Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.

With multiple programs in the BIG 12 able to offer huge NIL deals to recruits, BYU has to step its game up. They're currently the No. 22 ranked team in the country, despite the 3-4 record in their ...

The future of NIL and college basketball is already making waves — and his name is AJ Dybantsa. At just 17 years old, the towering 6-foot-9 standout is changing the game before even stepping ...

Since 2021 NIL deals haven’t necessarily been disclosed, nor have athletes signed legal agreements to receive payments, creating quite a bit of obscurity within collegiate athletics.

BYU’s AJ Dybantsa, A Low-Key Superstar, Leads College Basketball In NIL Valuation. The expectations for Dybantsa's freshman season are sky-high.

Opendorse's data shows the front-load boom was real, and the numbers are staggering. In June alone, NIL collectives spent 824% more than they did a year ago.

At BYU, two brothers encapsulate NIL as force for good. Keanu Akina, a senior on the BYU golf team is utilizing his athlete status and NIL earnings to help those in his home community.

Monta Ellis didn't hold back when it came to the impact of NIL deals on the next generation of college basketball players. For Ellis, the new era of college sports is a double-edged sword ...

NIL implications BYU needs to prepare for the possibility it will have to make a choice about Retzlaff’s football future before the courts do. The Cougars could allow Retzlaff to suit up and ...

Before playing a college game, BYU’s AJ Dybantsa has already earned $4.1 million in NIL deals with Nike, Red Bull, and more.