The Dallas Cowboys are one of the most watched and talked about teams in the NFL, so it should come as no surprise that streaming services want to get a piece of that pie. According to reports from ESPN NFL insider Adam Schefter,

The NFC East will follow the AFC North as the NFL division to be featured on the in-season edition of HBO and NFL Film‘s “Hard Knocks” for the 2025 campaign. That means fans will get an inside look at the debut season for new head coach Brian Schottenheimer as he takes over the Cowboys for his first season in Dallas.

That's happened because he's been savvy enough to lead the way as the NFL has realized what kind of media darling they could be. And now the latest venture for the league, in-season Hard Knocks, will feature the Cowboys and the rest of their NFC East brethren.