Max subscription holders, you’re gonna laugh when I tell you this: HBO Max is the new-old name for this streaming destination ...

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner’s merger with Discovery and ...

The company has also experimented with sports and news tiers on Max and has also announced a CNN subscription offering. Rebranding to HBO Max will “amplify the uniqueness that subscribers can ...

The beloved brand that launched prestige TV like Oz and The Wire is back, HBO, is back. Warner Brothers Discovery, which wiped out the name in a disastrous rebranding effort during a 2023 ...

Warner Bros. Discovery said Wednesday that it was rebranding its streaming service as HBO Max this summer, instead of the current Max. The Max name dated to Warner’s merger with Discovery and ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

NEW YORK — HBO is returning — at least in a name. Warner Bros. Discovery said Wednesday it was rebranding its streaming service as HBO Max, instead of the current Max. The Max name dated to ...