Bieber has signed a $1 billion deal for e.l.f Beauty to acquire her skin care and makeup brand and will take on a new role.

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million ...

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer ...

The deal would mark a shift in strategy and expand into the prestige beauty market as e.l.f. faces weak demand from mass ...

The model, social media star–and wife of singer Justin Bieber–launched Rhode less than three years ago. On Wednesday ...

Justin Bieber is celebrating the news that his wife, Hailey Bieber, just sold her beauty brand, rhode, to e.l.f. cosmetics!

The pair, who met in November 2009 at a Today show event, welcomed their first child, son Jack Blues, in August 2024 — all ...

Rhode, the lifestyle brand founded in 2022 by model and influencer Hailey Bieber, has agreed to be acquired by e.l.f. Beauty ...

The $1 billion acquisition of Rhode by e.l.f. Beauty marks a strategic expansion, with Hailey Bieber continuing as founder ...

E.l.f. Beauty acquired Hailey Bieber's Rhode brand for $800M, potentially reaching $1B. This marks E.l.f.'s largest ...

E.l.f. Beauty has acquired Hailey Bieber’s Rhode skincare brand in a $1 billion deal, the companies said. Bieber will stay as ...

E.L.F., known for its lower-cost “dupes” of high-end beauty products, will work closely with the 28-year-old entrepreneur and ...