Jony Ive created the look and feel ... bromance" between Altman and Ive. (Indeed, Apple stock sank 2% after the announcement.) The challenge is that building a "breakthrough device" that has the same impact as the iPhone is a "tall order."

Apple Inc. (NASDAQ:AAPL) shares declined after reports surfaced that OpenAI is acquiring Jony Ive’s hardware startup, io Products, in a $6.5 billion deal. The acquisition has fueled investor concerns about rising competition in the consumer device market.

OpenAI's (OPAI.PVT) move to bring Jony Ive into the fold could reshape the artificial intelligence (AI) device race and put fresh pressure on Apple (AAPL). Hope King, founder of Macro Talk News and Yahoo Finance contributor,

Another hint Altman and Ive gave the WSJ is that the product will be "capable of being fully aware of a user’s surroundings and life," and "unobtrusive.'"Again, painting the picture of a small smart pin that you can place anywhere.

Details leaked to the Wall Street Journal give us a clearer picture of OpenAI's acquisition of io, cofounded by Ive, the iconic iPhone designer. The ChatGPT maker reportedly plans to ship 100 million AI devices designed to fit in with users' everyday life.

In a move that casts a shadow across Apple’s upcoming Worldwide Developer’s Conference, OpenAI has announced that it will purchase io, the AI startup founded by acclaimed former Apple designer Sir Jony Ive, who helped create the iMac, iPod, and iPhone.