Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Expectations could not be higher for Cooper Flagg as he enters the NBA as an 18-year-old phenom. His one-and-done season at Duke went swimmingly, he capitalized on his brand name b ...

New Balance continues to make great strides in the basketball world with incredible performance footwear and splashy signings of the world's best players. This August, New Balance will welcome the ...

New Balance basketball has its question marks, though. The brand took a break from the sport for over a decade until Kawhi Leonard signed to NB in 2018. Since then, the shoes have been received ...

This marks New Balance's first apparel deal with a Historically Black College or University (HBCU). "All of us at New Balance are excited and ready to work," said New Balance's basketball team ...

The KAWHI III 'Alpha Predator' will be available on New Balance's website starting February 10th with the suggested retail price of $160. Additional colorways will be launching throughout the ...

Top Class of 2025 Minnetonka forward Aaliyah Crump signed a Name Image Likeness deal with New Balance, becoming the first high school athlete to do so. Klutch Athletics, led by Rich Paul, helped ...

For New Balance and Coco Gauff, the future of tennis sneakers looks a little bit like the past of basketball sneakers. Gauff’s first signature shoe, the CG1, which debuted in August 2022, used a ...

How New Balance Won 2020: ... an ultra-niche basketball shoe from way back in 1989. 1 of 2. ... The 327 artfully walked the line between maintaining a legacy and entering the future.

New Balance's NBA and WNBA players will also play an integral role in the camp. Stars will lead on-court skill sessions and provide mentorship for high school athletes in attendance – ensuring ...