Welcome back to The Athletic's free weekly sports business cheat sheet. Name-dropped: Woody Johnson, Mark Walter, Caitlin Clark, KD and more ...

Cooper Flagg debuted his New Balance sneakers during his first Dallas Mavericks media day. When will Flagg debut his own ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

New Balance, one of Flagg's top sponsors, is selling a "Flagg Day" t-shirt for the NBA Draft. And it'll cost you.

New Balance Is Selling 'Special Edition' Cooper Flagg T-Shirts for an Unbelievable Price originally appeared on Athlon Sports ...

Dallas Mavericks rookie Cooper Flagg explained why he signed a sneaker deal with New Balance over other brands in 2024.

With Flagg about to join the professional ranks, New Balance has decided now is the time to take a fresh approach to their ...

To celebrate Flagg Day and the next step in Cooper’s on-court journey, New Balance is releasing special-edition apparel both online at newbalance.com and in retail locations starting on June 23rd.

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

If all goes according to plan, Mavericks forward Cooper Flagg will look a lot like Scrooge McDuck throughout his 20s and 30s.

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New Balance is selling "Flagg Day" T-shirts, and let's just say they're on sale ...

To celebrate newly acquired Dallas Mavericks star Cooper Flagg being the first overall pick in the 2025 NBA Draft, New Balance is selling "Flagg Day" T-shirts, and let's just say they're on sale ...