Removing complexity for our customers with products that make every single day better and easier,” said Panos Panay, Amazon’s vice president of device and services. “When

Amazon revealed its $19.99 Alexa+ service, which will tap generative AI to perform more advanced tasks. Prime members won’t have to pay extra for it — for now.

Amazon just held an event in New York City to reveal the long-awaited revamp of its Alexa chatbot. This refreshed assistant can perform many new tasks, thanks to some AI wizardry, and there are a few different ways for consumers to access the digital companion.

Amazon ( AMZN -2.62%) CEO Andy Jassy confirmed Alexa would be getting a major update. In providing AI enhancements, it could enable Amazon to make up lost ground to other AI chatbots.

Amazon is hosting an Alexa-focused press event in NYC on Wednesday. Considering the company hasn't held a major device presser in nearly two years — the

Some of the new abilities coming to Alexa Plus include the ability to do things for you — you’ll be able to ask it to order groceries for you or send event invites to your friends. Amazon says it will also be able to memorize personal details like your diet and movie preferences.