“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

Starting July 1, AMC Theatres, the largest cinema chain in the U.S. and Europe, will introduce an additional commercial to ...

AMC Theatres announced last week that beginning July 1, it will begin running a “platinum spot” with pre-movie commercials ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

AMC Theaters will start showing advertising after the trailers and before the movie begins. Regal and Cinemark have had ...

AMC responded to news today that they're running more ads before movies. Essentially, it doesn't impact moviegoing, according ...

The popular chain has announced a new advertising plan that will certainly make the moviegoing experience more annoying.

If you’ve ever checked your watch 15-20 minutes into what should’ve been the start of your movie, only to be greeted by yet ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...