Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and immersive storytelling—ushering in a new era.

Cynthia Erivo and Ariana Grande play Elphaba and Glinda in "Wicked." Credit: Universal Pictures While the performances in the film are sensational overall, Chu makes a series of downright confounding choices that undercut the rapturous flow of the Broadway production and even the perspective of the story he aims to exalt.

Jonathan Bailey, Michelle Yeoh and Jeff Goldblum also star in Jon M. Chu's 'Wizard of Oz'-inspired fantasy, based on the $1.7 billion Broadway blockbuster.