Hollywood’s Super-Brand Movies, like Wicked are redefining entertainment with bold branding, cultural commentary, and immersive storytelling—ushering in a new era.

Cynthia Erivo and Ariana Grande play Elphaba and Glinda in "Wicked." Credit: Universal Pictures While the performances in the film are sensational overall, Chu makes a series of downright confounding choices that undercut the rapturous flow of the Broadway production and even the perspective of the story he aims to exalt.

The movie version of Broadway’s beloved musical, Wicked has been a long time coming since the play’s opening in 2003, but it is finally here, and quite frankly not only soars cinematically, it exceeds all expectations.