NBA analyst Colin Cowherd questioned Los Angeles Lakers All-Star LeBron James’ past decisions, considering his relationship with the Lakers organization today, as he enters his final season with the storied franchise.

LA Lakers star LeBron James' rumored return to the Cleveland Cavaliers has been refuted by NBA analyst Colin Cowherd.

Colin Cowherd sparks the GOAT debate again. He believes Lebron James knows he cannot overtake Michael Jordan. Cowherd cites Jordan's brand power and emotional connection with fans. He also points to Jordan's loyalty to the Chicago Bulls.

Colin Cowherd says LeBron knows he’ll never catch MJ “Michael's richer, more memorable, bigger brand, and he makes you feel something, and LeBron doesn't. LeBron has kinda bounced around to the best basketball opportunity every chance he gets.” pic.twitter.com/tstFqS4TDJ

"Too expensive and too old" - Colin Cowherd predicts next season will be the last in the career of LeBron James originally appeared on Basketball Network.

Colin Cowherd’s recent comments on The Herd struck a nerve with NBA fans everywhere: LeBron James is the latest casualty of the new CBA. That statement wasn’t meant as a knock on LeBron’s game, but rather a blunt assessment of how the league’s financial structure now punishes teams for carrying elite,

Colin Cowherd recently criticized LeBron James by claiming that Michael Jordan still occupies space in his mind.

NBA analyst Colin Cowherd doesn't hold back when breaking down what separates Michael Jordan and LeBron James.

Colin Cowherd reignited the GOAT debate this week by asserting that LeBron James has internally accepted he’ll never eclipse Michael Jordan’s legacy. In a stinging critique, Cowherd pointed to LeBron’s recent contract decision as proof that he’s no longer chasing the 6-time champion’s ghost.