Greensboro Coliseum, First Horizon
Greensboro Coliseum renamed First Horizon Coliseum
The Greensboro Coliseum will now be known as "First Horizon Coliseum." City officials and the Oak View Group, which manages the coliseum, sold the naming rights to First Horizon Bank. It's the first naming rights partnership for the coliseum for its 65-year history.
Greensboro Coliseum no longer: First Horizon buys naming rights for venue
The Greensboro Coliseum will be getting a new name as part of deal with First Horizon Bank. The venue will now be known as First Horizon Coliseum, according to a press release issued Tuesday by the bank and the Oak View Group, which took over management of the Coliseum and Tanger Center earlier this year.
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