Donald Trump, Jr. and Omeed Malik rang the opening bell at the New York Stock Exchange as renegades. They had just turned PublicSquare, a Yelp-like directory of conservative businesses, into a publicly traded company,

A gun-selling venture backed by Donald Trump Jr. had an abysmal opening day on Wall Street. GrabAGun—an online firearms marketplace that Don Jr.’s business partner, Omeed Malik, has described as the “Amazon of guns”—opened on the New York Stock Exchange Wednesday.

What is the opposite of the Midas touch? Whatever that is, Donald Trump Jr. seems to have it. On Wednesday, an online firearms seller backed by the President’s favorite failson went public. It didn’t take long for the public to say, “No thanks.” On Wednesday, the company’s stock price took a significant hit by the end of the trading day.