At its core, Dry January is all about gathering information about your relationship with alcohol, said Joseph Schacht, an associate professor of psychology at the University of Colorado School of Medicine who studies treatment for alcohol and addictive disorders.

Lyre’s, the world's best-selling independent producer of non-alcoholic spirits, has partnered with the organization for three years in a row.

Dry January doesn’t have to be so “dry.” It can be a month full of flavor and fresh new habits that can help you stay somewhat sober even throughout the year. Whether you’re detoxing after a busy holiday season, looking to improve your health or you’re just taking a break, we’re here to help you find creative ways to stay social without the FOMO.

While there is no shortage of non-alcoholic drinks on the market that mimic the experience of having a drink, whenever I have a craving for a cocktail but don't feel like drinking, I make myself a simple two-ingredient drink that scratches that itch perfectly: bitters and tonic.

January is a cold, merciless return to reality after the holidays. So instead of going totally dry, make it a Dry Martini January with one of these lesser-known gins.