The Trump administration sees tariff talks as a chance to pressure a rival into concessions. E.U. officials have acted as though they were dealing with an ally.

On Friday, May 23, the US president threatened to impose 50% tariffs on European products. The 27 member states of the European Union, whose unity remains fragile, have not yet implemented any retaliatory measures.

Pottery Barn is one of many retailers focusing more on business outside the U.S. And it seems to be a strategy to offset the cost of tariffs, and the potential downshift in spending from American consumers.

The EU’s proposal outlines mutual investment and procurement plans in artificial intelligence, digital connectivity, and other sectors.

Trump's surprise 50% EU tariff triggers $300M in crypto liquidations as Bitcoin and altcoins reel from renewed trade war fears.