Ferrero, Kellogg
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The transaction marks the end of Battle Creek's run as a quintessential company town in Michigan, where the name "Kellogg" graces almost everything.
Ferrero said the deal would expand its presence in North America and help the company move beyond its candy and snack offerings.
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Ferrero Acquires WK Kellogg for $3.1 Billion to Expand North America ReachFerrero Group, maker of Nutella and Kinder chocolates, has acquired cereal giant WK Kellogg Co in a $3.1 billion deal.
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The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.
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