Apple eyes US Formula 1 broadcast rights
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Red Bull Racing, Christian Horner and Formula 1
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Apple is in talks to acquire the US broadcast rights for Formula 1, a move that would mark its most ambitious push into live sports to date, according to people familiar with the matter. The iPhone maker is preparing to challenge Disney’s ESPN,
Formula 1 fandom in the U.S. has been growing rapidly over the past few years. The 2025 Global F1 Fan Survey, performed by the organization itself, polled Formula 1 fans in 186 countries. Of all of these nations, the U.S. "accounts for the largest share of respondents of any individual country," said the survey.
After a dramatic final lap in Saturday's qualifying session, Max Verstappen secured pole position for Sunday's British Grand Prix at Silverstone.
The current Formula 1 races on ESPN networks attract an average of 1.3 million viewers, representing a 17% increase from the 2024 full-season average. The 18-49 demographic watches Formula 1 races at an average of 511,000 viewers, representing a 24% increase from the 2024 full season.
With or without a podium, Nico Hulkenberg has always been a top-five driver in Formula 1, according to his former teammate Carlos Sainz.