The Movie’ had iPhone camera technology, Top Gun’s film director and Brad Pitt. Its success has proven to be the ultimate test drive.

Apple is in talks to acquire the US broadcast rights for Formula 1, a move that would mark its most ambitious push into live sports to date, according to people familiar with the matter. The iPhone maker is preparing to challenge Disney’s ESPN,

Apple is in advanced talks to acquire the U.S. broadcast rights for Formula 1, currently held by Disney-owned ESPN, which expires at the end of 2025. The move comes after the blockbuster success of F1: The Movie starring Brad Pitt,

Formula 1 fandom in the U.S. has been growing rapidly over the past few years. The 2025 Global F1 Fan Survey, performed by the organization itself, polled Formula 1 fans in 186 countries. Of all of these nations, the U.S. "accounts for the largest share of respondents of any individual country," said the survey.

Apple’s entry into the Formula One rights sweepstakes presents an interesting dilemma for the global auto racing league.  After the Financial Times reported that Apple has made a bid for F1’s United States live rights following the early box-office success of F1: The Movie,

According to the network, ESPN2’s telecast of the British Grand Prix averaged 1.5 million viewers, a 19% gain over last year’s telecast and the largest audience ever for the race on U.S. television. That viewership peaked at 1.8 million right around the time Norris took the checkered flag.

After a dramatic final lap in Saturday's qualifying session, Max Verstappen secured pole position for Sunday's British Grand Prix at Silverstone.

With or without a podium, Nico Hulkenberg has always been a top-five driver in Formula 1, according to his former teammate Carlos Sainz.