When tech giant Google quietly released its open-source Marketing Mix Model (MMM), dubbed “Meridian,” it signaled more than ...

Google's marketing mix model, Meridian, promises to help advertisers better measure their marketing impact across channels.

Google's open-source marketing mix model (MMM) promises to modernise campaign performance for brands and ad agencies. But ...

Meridian, the open-source marketing mix model that Google initially introduced in March 2024, was made available to all data ...

Google launches Meridian, an open-source marketing tool using advanced modeling to optimize ad budgets and measure campaign ...

To support marketers on their implementation, Google is introducing a partner program with over 20 measurement partners.

Discover how Google's new Meridian marketing mix model revolutionizes campaign strategies with advanced data analytics and ...

The model provides access to Google's MMM Data Platform, which offers core data such as impressions, clicks, and costs, as ...

Investing.com -- Google ( NASDAQ: NASDAQ: GOOGL) announced the launch of Meridian, an open-source marketing mix model (MMM).