Hailey Bieber's skincare label Rhode has been acquired by Elf Beauty in a deal worth millions, marking a bold move to tap into her powerful Gen Alpha fanbase.

Hailey Bieber is selling her skincare and beauty company, Rhode, to e.l.f. Beauty for a whopping $1 billion.

Hailey, who will remain Chief Creative Officer and Head of Innovation at Rhode, in addition to acting as a strategic advisor for e.l.f., celebrated the sale and reflected on founding the brand in 2022...