WPP has named Microsoft executive Cindy Rose as its next CEO amid mounting pressure from big client losses and AI disruption. Why it matters: The ad giant is in the thick of an identity reset, and Rose's Big Tech background underscores its bid to modernize and compete in the AI era.

"Cindy has supported the digital transformation of large enterprises around the world. ... Her expertise in this landscape will be hugely valuable to WPP as the industry navigates fundamental changes...