Olipop Inc., the high-fiber, lower-sugar soda startup, raised $50 million in a Series C funding round at a valuation of $1.85 ...

The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...

On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.

What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...

Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...

"Soda has 97 percent household penetration in the U.S. alone," says Ben Goodwin, founder and CEO of Olipop, a company selling a whole new kind of soda. "It's a $42 billion industry. It's been one ...

While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

In the wake of the backlash of its Super Bowl commercial and sending vending machines to social media influencers, Poppi has responded to the criticisms and shared insight on the brand's next steps.

Parker Wallace (@parkersplate) stops by to share how OLIPOP can add flavor to some delicious mocktails as well as some unique food recipes. For more information ...

Parker Wallace joins Lady T to show off all the ways OLIPOP can be used to improve your cooking ahead of the Big Game. For ...