While not enough to make me purchase a Vision Pro, unique experiences like this are what's sold me on mixed reality.

The journey to The Weeknd’s album arrival continues with the announcement of an immersive music experience titled “Open Hearts” arriving ahead of Hurry Up Tomorrow, the forthcoming conclusion to his trilogy.

Open Hearts", an immersive music experience available exclusively on Apple Vision Pro has debuted, along with a premiere date for the Concert for One series.

Per a press release, the experience – entitled The Weeknd: Open Hearts – marks the first immersive music experience captured in Apple Immersive Video, and utilizes “a remarkable 180-degree media format that leverages ultra-high-resolution immersive video and Spatial Audio to place viewers in the center of the action.”

Apple has taken a major step in revolutionizing the music experience by launching The Weeknd: Open Hearts immersive experience on Vision Pro.

The immersive cinematic clip for new song Open Hearts makes viewers feel like they are part of the action. Read more at straitstimes.com.

The Weeknd is bringing fans a brand-new way to experience his music with the upcoming release of Open Hearts set to debut on Apple Vision Pro.

The Weeknd has a new immersive music experience for Vision Pro dropping this Thursday, and the teaser trailer is available now.

Apple Immersive Video brings The Weeknd's creative vision to life in an entirely new way with Open Hearts, a groundbreaking music experience available only on Apple Vision Pro. With Vision Pro, fans experience storytelling in ways that were not possible before: with immersive visuals and Spatial Audio that make them feel like they're right in the middle of the action.

Open Hearts, an immersive music experience from the seven-time diamond-certified artist, available exclusively on the Apple Vision Pro for a limited time. Open Hearts is captured in Apple Immersive Video,