The company is also rolling out a cheaper plan called Peacock Select, with current seasons of NBC and Bravo shows, and some library content.

Peacock is raising prices as it adds exclusive NBA games, betting that live sports will justify its biggest subscription hike yet

Peacock, a streaming service by Comcast-owned NBCUniversal, said on Thursday it will raise prices by $3 later this month and begin testing a new narrowed-down tier for users.