Poppi sent vending machines to influencers

Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
Poppi Founder Allison Ellsworth Addresses Backlash Over Influencer Vending Machines
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Poppi faces backlash for viral vending machine stunt
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.
The Fizz Up: Everything You Need to Know About Poppi's Vending Machine Controversy
Even the most innocuous campaigns can have adverse effects, as evidenced by the latest controversy surrounding a well-known healthier soda alternative. 😋😋 SIGN UP to get delicious recipes, handy kitchen hacks & more in our daily Pop Kitchen newsletter 🍳 🍔 The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy,
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Poppi soda company is getting absolutely dragged on TikTok over vending machines, but why?
A US-based soda company called Poppi is currently getting dragged on TikTok for their out-of-touch influencer marketing campaign which revolved around vending machines. But why exactly is the company ...
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
Popular soda alternative Poppi defends gifting full-sized vending machines after backlash
Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under ...
Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
Are drinks like Poppi and Olipop healthier than traditional sugary sodas? How the naturally-sweetened offerings compare
What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...
Behind Poppi’s influencer-led Super Bowl commercial and social campaign
Even with its condensed pregame timeline last year, Poppi managed to set up collaborations with influencers at the Big Game such as Olivia Culpo, a model who was then engaged and is now married to San ...
"$25,000 Per Machine, Yikes": Here's Why Millions Of People Are Furious Over The Extravagant Super Bowl Gift Poppi Sent To Big Influencers
BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to "people in New Orleans." ...
Poppi Takes Center Stage at the Big Game with Top Creators in New Commercial
The overthinking. The second-guessing. The compromise. It's a familiar song. But thanks to poppi, those feelings are now a ...
Two Texas brands, HTeoO and poppi, launch limited-time drinks
The three new beverages will be available Friday, Feb. 14 in participating HTeaO locations, the brand announced.
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Poppi Fumbled With Its Vending Machine Marketing Tactic — Here's Why People Are Mad
Poppi reportedly sent custom $25K vending machines and free soda to select influencers, sparking backlash for being out of ...