Poppi sent vending machines to influencers

Popular soda alternative Poppi defends gifting full-sized vending machines after backlash
Popular soda alternative Poppi defends gifting full-sized vending machines after backlash - The brand has recently gone under fire for one of its marketing strategies
Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Poppi Founder Allison Ellsworth Addresses Backlash Over Influencer Vending Machines
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.
The Fizz Up: Everything You Need to Know About Poppi's Vending Machine Controversy
The most recent brand to feel the unforgiving ire of influencer-fatigued fans is none other than the trendy, better-for-you soda brand Poppi. Yep, we’re surprised, too. Poppi is known for its ultra-cool Gen Z adjacent aesthetic and has garnered a reputation as a disruptor in the soda space. They’re rebellious and edgy with a carefree attitude.
Poppi faces backlash for viral vending machine stunt
Poppi’s latest marketing campaign sent vending machines to influencers, sparking backlash. Critics question if the PR move went too far.
Is Poppi’s $800K Vending Machine Stunt Worth The Buzz?
The PR move that has consumers pissed off but buying Poppi. The post Is Poppi’s $800K Vending Machine Stunt Worth The Buzz? first appeared on Spoon University.
After Poppi Fumbled Its Super Bowl Marketing Move, Competitor Olipop Went on the Offensive
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy.
Two Texas brands, HTeoO and poppi, launch limited-time drinks
The three new beverages will be available Friday, Feb. 14 in participating HTeaO locations, the brand announced.
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"$25,000 Per Machine, Yikes": Here's Why Millions Of People Are Furious Over The Extravagant Super Bowl Gift Poppi Sent To Big Influencers
BuzzFeed reached out to Poppi, who said that, in addition to influencers, the machines were sent to "people in New Orleans." ...
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Ice tea chain HTeaO links with poppi to launch new beverages
US-based iced tea franchise HTeaO has announced a collaboration with prebiotic soda brand poppi to launch three beverages that blend iced teas with sodas. The limited-time offerings will be available ...