Customers will still be able to access Freevee content within the Prime Video streaming app, whether they have an Amazon Prime account or not. Original programming such as Jury Du

According to Amazon, Prime Video will now host its original series and movies, live sports, and ad-supported channels, incorporating the full Freevee catalog. This consolidation allows Amazon to focus on a streamlined subscription model with optional advertisements, which will help enhance the user experience within a unified service.

Amazon’s choice to shut down Freevee and move its content to Prime Video is probably due to the growing similarities between the two platforms. With the ad-supported tier now in place, Prime Video and Freevee have become much more alike, making the latter’s unique appeal less necessary.