Hailey Bieber’s beauty brand rhode sold to budget makeup powerhouse e.l.f. Beauty for $1 billion on Wednesday. It’s e.l.f.’s largest acquisition to date, eclipsing its $355 million purchase of skin care brand Naturium in 2023.

E.L.F. Beauty acquired Mrs. Bieber’s cosmetics brand for $800 million in cash and stock upfront, with another $200 million contingent on future growth.

Hailey Bieber may have just sold her Rhode brand for a reported $1 billion, but many of her skincare staples can be yours for a steal — like the Cosrx Advanced Snail Mucin Glass Glow Hydrogel Masks she’s used in several recent TikToks, which cost just $15 for a pack of three.