All part of the brand’s desire to “transform screens into adaptive, intelligent companions that simplify and enrich every day living,” apparently.

CES hasn't even started yet but consumer reporter Steve Noviello has already found cool new technology to show you. These are some of his favorite products from a Samsung preview event.

Now, Samsung is hoping to win over even more customers with its newly announced The Frame Pro. This new model has two significant upgrades that should make it a much better TV and not just an alternative to the black rectangle that takes up space when you aren't using it.

Samsung is making your smart TV even smarter at CES with Vision AI. It’s no little-known fact that Samsung has gone all in on AI technology. We heard the company talk about it during its last two Unpacked events,