"Squid Game" has been a valuable piece of original content for Netflix in its own right but perhaps the most impactful thing it did for the platform was expand the audience for Korean dramas and turn this category of content into the moneymaker it is for the platform today.

Netflix's Squid Game peels back the layers of human nature, revealing uncomfortable truths about survival instincts, group dynamics and moral decision-making.

Less than a month after its release, the second season of "Squid Game" has already become the third most successful series in Netflix's streaming history, beaten only by season one and the US comedy horror series "Wednesday".