The WNBA could face a lockout as the league and the Women’s National Basketball Players Association (WNBPA) will reportedly ...

Revitalized by Caitlin Clark and other stars and boosted by a new media rights deal, the Women's NBA is struggling to reach a ...

The women's basketball league has set highs in viewership and attendance in recent years, and companies are taking notice.

The post Napheesa Collier’s Comeback Highlights Performance, Leadership, And The Business Of Women’s Basketball appeared ...

Events like the Rugby World Cup are drawing more fans, but still trail far behind the men’s equivalent in financial terms.

Addie Deal at Iowa, Dee Alexander at Cincinnati and Jazzy Davidson at USC are among the freshmen to know in 2025-26.

NEW YORK-- (BUSINESS WIRE)--NIKE, Inc. (NYSE: NKE), the National Basketball Association (NBA) and the Women’s National Basketball Association (WNBA) today announced a 12-year extension of their ...

South Carolina women's basketball and coach Dawn Staley announced the theme for the 2025-26 season, which is "Beyond Measure.

The founder of ONA Creative talks which female athletes are crushing social media, why reputation matters and where brands ...

Women’s basketball has faced a long history in its battle for equal resources and pay for women athletes—even as more viewers tune in. The Iowa Hawkeyes join hands for the national anthem ...

Former UConn women's basketball star Napheesa Collier spoke about why she didn't want to play for the Huskies.

John Loftin, who coached Southwestern Oklahoma State to five NAIA women’s basketball championships in 19 seasons, has died at ...