For Buick, 1953 wasn’t just another model year—it was a full-blown victory lap. The division celebrated its 50th anniversary, rolled out its seven-millionth vehicle, and introduced a brand-new 322 ...

Cole Attisha Using Midjourney 7.0 & Gemini 2.5 Flash Image The Buick Riviera has always been a thing of beauty. A large, stately, full-size coupe perfectly tailored for the American middle class that ...

Following the debut and subsequent market success of the Ford Thunderbird, General Motors set its sights on the personal luxury segment with the Buick Riviera, hoping to take some wind out of its ...

The Riviera was never just a car. It was a word borrowed from the French coast, meaning “seaside,” a place where the sun gilds everything it touches. Buick’s Riviera embodied that idea of elegance and ...