A storyboard is a series of drawings intended to provide a visual sense of a planned film. A technique first developed by Disney in the 1930s, storyboards are a standard tool commonly used in ...
Last week, Apple TV+ spent $13 million on TV ads, but it's selling its famous '1984' ad as our new reality. A bunch of interchangeable drones sit, slack-jawed, while a domineering, bespectacled ...
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Almost 38 years after the most famous ad in the world aired, director Ridley Scott has revealed his first reaction to Apple’s 1984 ad script … Like Philip Elmer-DeWitt, I didn’t think there was any ...
The Super Bowl is nigh again, which means the annual rodeo of Super Bowl TV commercials. As I’ve written in the past, the idea of convincing people that they should watch the Super Bowl telecast for ...
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matevz Klanjsek, co-founder and chief product officer at Celtra. Ridley ...
No one is taking credit for a presidential campaign ad buzzing around the Web via YouTube that plays off Apple Computer's famous 1984 Super Bowl ad teasing the introduction of the Macintosh. But ...
Ridley Scott, director of the original "1984" Apple Macintosh advertisement, has commented on Epic Games' recent parody of his ad, in an interview to IGN. When Epic Games launched its campaign ...
Epic Games, the video game developer behind the mega popular online game Fortnite, just posted a video criticizing Apple for removing the game from its App Store. Using imagery directly referencing ...
The well-publicized and buzz-worthy “1984” ad featuring Sen. Hillary Rodham Clinton’s (D-N.Y.) visage on a giant screen was the product of someone who worked for Sen. Barack Obama (D-Ill.). But it won ...
It's been a busy day for Apple and Epic Game. This morning, Epic rolled out a new direct payment feature in the iOS and Android versions of Fortnite. This, as you might have already guessed from the ...
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