Sega has a long history with the Olympic Games after helming the Mario & Sonic at the Olympic Games series alongside Nintendo for over a decade. Now Sonic is teaming up with the IOC once again, and ...
Mario and Sonic basically have no choice but to be rivals, and the two iconic video game mascots have often clashed over the years (often some marketed beef, sorta like 2000s hip-hop artists had).
Sega and the International Olympic Committee (IOC) have announced a new multi-year licensing deal. The partnership will see both firms launch a "co-branded merchandising programme" featuring Sonic the ...
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