A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Gathering and analyzing data on consumer behavior and feedback is key to creating advertising and marketing content that resonates with target audiences. Once agency or in-house marketing teams have ...

Opinions expressed by Entrepreneur contributors are their own. The reason entrepreneurs love testing so much is that reflects how the Digital Age makes it easier than ever to be an effective marketer: ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

We don’t use the “real” Facebook. Or Twitter. Or Google, Yahoo, or LinkedIn. We are almost all part of experiments they quietly run to see if different versions with little changes make us use more, ...

Mark Sanderson receives funding from Microsoft Research and has previously received funding from Google. The market testing that helped give us the Google search we know today is being emulated by ...