We all know that A/B and multivariate testing is important for successful landing pages, but did you know that these testing methods started back in the 1700’s with the answer for scurvy? It’s time ...

Once you become immersed in testing your website it’s not hard to get caught in a matrix of never ending variables and what if scenarios. While there are many advanced tools that can help companies ...

A clear definition of what multivariate testing is and how it differs from another common type of testing: A/B testing. How testing provides a foundation for continuous improvement of your Web ...

Multivariate testing, with its many combinations, creative needs, and more demanding implementation, is a great place for larger organizations to implement more rigorous processes. Testing helps build ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

I covered this at Search Engine Land last night, but it is worth covering here as well. When you do any A/B testing or Multivariate testing with your web pages or web site, it is important that you do ...

A/B testing can be a great tool for enhancing website functionality, user experience and conversions. However, when done at an enterprise scale, A/B testing poses unique challenges that can ...

In this series of blog posts, I’ve enjoyed shedding some light onto how we approach marketing at The Next Web through Web analytics, Search Engine Optimization (SEO), Conversion Rate Optimization (CRO ...

The small but crucial difference is that Duolingo doesn’t use A/B testing–giving different users slightly different online experiences for the purpose of testing–to sell more consumer products or ...

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...