As Amazon has become more competitive, refining your content for your ideal customers is vital to maximizing conversions and ad performance. Amazon advertising adoption rates have continued to rise, ...

In today’s fast-paced digital landscape, where user expectations are constantly evolving and competition is only a click away, building successful products is no longer about guesswork or intuition—it ...

Amazon CloudWatch was introduced way back in 2009 to help AWS customers view data about their cloud usage and spending. Today at the dawn of AWS re:Invent, the company’s cloud customer conference ...

A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Make sure your experiments recognize customers’ varying needs. by Iavor Bojinov, Guillaume Saint-Jacques and Martin Tingley In recent years the use of online A/B testing has skyrocketed, fueled by a ...