Gathering and analyzing data on consumer behavior and feedback is key to creating advertising and marketing content that resonates with target audiences. Once agency or in-house marketing teams have ...

I think it's safe to say that by about 2010, email marketing was a full-fledged marketing tactic. If your business wasn't using it to engage with consumers, then you may have been missing out on ...

Opinions expressed by Entrepreneur contributors are their own. Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find ...

Opinions expressed by Entrepreneur contributors are their own. A/B testing is often regarded as one of the most important components of any marketing strategy. After all, you won’t truly know whether ...

Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the ...

A/B testing is an experiment that involves serving two different variations of the same element to website users simultaneously and comparing the results to determine which variation performs better.

Learn how A/B testing and multivariate testing impact SEO and 8 tips to improve your tests and processes to maximize your site's SEO performance. To be successful in SEO, we need to have an ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Adam Aharonoff In the ...

Mark Sanderson receives funding from Microsoft Research and has previously received funding from Google. The market testing that helped give us the Google search we know today is being emulated by ...

Many nonprofits in low- and middle-income countries face a critical mismatch: urgent social problems demand rapid program iteration, yet organizations often wait years for externally-produced ...