A/B testing (split testing) is the process of setting up two versions of one page, and testing which page outperforms the other. Here's how to do it right. Did you know that you can test certain ...

Data will tell you the right answer. If you can’t find data somewhere, you should run a test, collect the data, and let it tell you what’s right. A/B testing is one of the core marketing arts a ...

Medical research relies on tests with reproducible results, and the same maxim applies to healthcare marketing and education. Marketers need to understand what works, what doesn’t, and the methods of ...

Opinions expressed by Entrepreneur contributors are their own. Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find ...

The concept of A/B testing is as simple as…well, A-B-C. Someone writes, say, a pair of headlines, sends them out into the world, and tracks which one snags the most eyeballs. It’s formulaic and binary ...

Having been around since forever, A/B testing may not be fading away, but thanks to advances in artificial intelligence, it may be moving more to the back of the line. At the annual eTail East ...

The small but crucial difference is that Duolingo doesn’t use A/B testing–giving different users slightly different online experiences for the purpose of testing–to sell more consumer products or ...

It can be incredibly frustrating not knowing why your website is underperforming. You did the keyword research and implemented all the best practices, yet your website isn’t producing the results you ...

Successful startups today try new things quickly. Founders don’t spend years investing time and money to build a business only to find the market doesn’t want the product or the model doesn’t scale.