In aviation, the black box is a source of knowledge: a receptacle of crucial data that might help investigators understand catastrophe. In technology, a black box is the absence of knowledge: a ...

This article breaks down the machine learning problem known as Learning to Rank and can teach you how to build your own web ranking algorithm. This quote couldn’t apply better to general search ...

In the realm of search engines, there’s a holy grail. Think human intelligence, as if you were telling your question to a friend—but the friend exists through the computer screen and in the digital ...

Google is confirming fewer and fewer search algorithm updates, but that doesn't mean there is less ranking volatility.

A year ago, I didn’t know there was a Whole Page Algorithm. The concept had never occurred to me. Turns out that search engines like Bing have whole page algorithms that filter the candidate sets and ...

With tools like OpenAI’s new Atlas browser, even the browser becomes the billboard. The user never needs to enter the ...

Google has said that its most recent major search update, the inclusion of the BERT algorithm, will help it better understand the intent behind users’ search queries, which should mean more relevant ...

Google's John Mueller said that with some Google search algorithm updates, it is like when you plant seeds in your garden. In short, he said it is not always easy to define when a search algorithm ...

My first encounter with racism in search was in 2009 when I was talking to a friend who causally mentioned one day, “You should see what happens when you Google ‘black girls.’” I did and was stunned.

Representative Ted Lieu couldn't contain himself after hearing his colleagues in Congress whinge to Google CEO Sundar Pichai about how the search engine was biased against conservatives. "If you want ...