But will anyone play them?

Unity's report reveals that 62% of game studios use AI, mainly for prototyping, asset creation, and worldbuilding. 56% of AI-adopting studios use AI for worldbuilding, creating NPCs and unique ...

To use some technical business parlance, Unity has had an absolutely shocking few years. After establishing itself as the near-de facto game engine for indie and mid-tier developers in the 2010s, it ...

Unity has unveiled new details about its plans for its AI-powered ads platform Vector, which the company hopes can help revive its fortunes and compete with rival AppLovin. In the the firm's Q2 ...

Convai has teamed up with Unity to expand its AI-based non-player characters (NPCs) for games. Convai is showing off various demos of games with AI NPCs at this year’s Game Developers Conference (GDC) ...

SAN FRANCISCO--(BUSINESS WIRE)--GDC – Unity (NYSE: U), the leading platform to create and grow games and interactive experiences, today announced that developers can expect enhanced performance and ...

Recently, Alphabet’s Google unveiled Project Genie, an AI-powered tool that can build, explore, and remix interactive virtual worlds from text and images, sparking concerns about new competition for ...

Forbes contributors publish independent expert analyses and insights. I write about innovation, the future of work and remote work. The future of programming and AI is more nuanced than headlines ...

The world of Artificial Intelligence (AI) has taken a significant leap forward with the development of AI’s own programming language. This groundbreaking achievement has far-reaching implications for ...

CEO Matthew Bromberg highlighted that Unity exceeded its revenue guidance by $20 million and adjusted EBITDA by $19 million in Q1 2025. The company attributed this to strong performance in both the ...