Julie Luther, founder of Soft Touch ASMR Spa in Pasadena, gives the author an ASMR massage. I've never felt weird about paying strangers to touch me. Massages, facials, martial arts — it's all just ...

A new wellness fad is raking in business in the Miami area: paying someone to lightly scratch your back, scalp and arms for pure relaxation. "I think it's a very weird thing," Tomi Lahren said on ...

CapeTalk's Sara-Jayne Makwala King chats to Micaela Aspeling, owner of Serene Scratches. Autonomous Sensory Meridian Response refers to the pleasurable tingling some people experience when exposed to ...

I grew up getting back scratches from my mom, but I never paid for one until I visited the Scratcher Girls at the Yellow Green Farmers Market in Hollywood. The big picture: The family-owned business ...

Immerse yourself in a soothing ASMR symphony featuring a variety of satisfying scratches designed to relax your mind and body. The gentle, rhythmic sounds create a calming atmosphere perfect for ...