Relevance is often discussed in digital marketing. It’s an important topic because not only is it good for consumers, but it is also good for advertisers since the inception of quality score.

Let me tell you a simple fact. Your visuals grab the attention, but it is your Facebook Ads copy that sells. Look at the ad creative above. If you are like most people, the first thing you saw was a ...

The following excerpt is from Perry Marshall, Keith Krance and Thomas Meloche’s book Ultimate Guide to Facebook Advertising with guest writer Ralph Burns. Buy it now from Amazon | Barnes & Noble | ...

With 1.94 billion monthly active users, Facebook continues to be the dominate social media platform. No matter your target demographic, you can find them posting, sharing and commenting on Facebook, ...

How To Write the Best PPC Ad Copy & Beat Your Competitors While you can to design systems that allow you to create the best ad copy by constantly split testing, it's much easier to shortcut the ...

The best social media ads go by in the blink of an eye. Video needs to load instantly on every device, and only fast video will keep people’s attention long enough to make a full pitch. That’s why ...

Adding powerful motivators to your ad copy can improve your PPC campaign performance. Here's how to exploit incentives, herding, and availability bias. Every ad here is vying for a click. So how will ...

If you’re not A/B testing ad copy, you’re probably missing out on revenue. But with so many different aspects of a simple search ad to play with, how should we know where to focus? This post explores ...

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Coke Zero’s latest campaign makes something out of zero. Leaning into the “Zero” in the brand name, the campaign contains no examples of the product, or ad copy. Conceived by creative agency Ogilvy ...