Ad exchanges received a plug today in the New York Times when Stephanie Clifford wrote an article entitled “Leftover Ad Space? Exchanges Handle The Remnant” about companies looking to take advantage ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

Google announced the launch of curation, allowing agencies to simplify how they discover and buy their ideal ad inventory. Google Ad Manager can handle all billing, helping simplify agency operations.

Microsoft hasn’t yet snagged Yahoo, but it plans to acquire another company it hopes will boost its online advertising yields: Rapt, of San Francisco. Rapt sells advertising yield management tools for ...

Reddit is integrating generative AI into its suite of ad-creation tools. This week the company released a new ad copy chatbot that creates AI-generated headlines, custom asset cropping, improved bid ...

Meta advertising isn’t just big — it’s massive and still expanding. In 2025, Meta’s advertising ecosystem captured roughly 42% of all global social media ad spend — an estimated $87 billion — dwarfing ...

Ad tech fees are too high. And the idea of a software-as-a-service (SaaS) model for SSPs and publisher tech is gaining momentum. Publisher monetization platform Sovrn is expanding availability of its ...