Netflix's ad revenue exploded in 2025. The company has been focused on scaling its ad-supported plans at the expense of monetization. Ad-supported subscribers are less valuable than other subscribers, ...

Technological advancements and the dynamics of the platform economy make rooting out fraud more complicated than it may seem.

OpenAI's first ChatGPT ad partners have reported click-through rates nearly 7x below Google benchmarks, broken measurement ...

As large language models reshape how brands reach consumers, traditional ad shops face pressure to reinvent themselves or get left behind. Whether you notice it or not, artificial intelligence has ...

Most publishers have no idea that a major part of their video ad delivery will stop working on April 30, shortly after Microsoft shuts down the Xandr DSP. For publishers that rely on Prebid and Google ...

Netflix's stock has been struggling this year as investors appear concerned about its attempted acquisition of Warner Bros. The company is projecting revenue to grow by between 12% and 14% this year - ...