Adidas has opened pop-up shops offering virtual branded merchandise within seven Roblox experiences and has partnered with Roblox creator Rush Bogin (known by his screen name “Rush X”) to create an ...

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Roblox RBLX is expanding its footprint as a dynamic hub for brand engagement with Adidas ADDYY. The recent partnership marks Adidas' efforts to tap into the digital realm and reconnect with consumers, ...

Alongside other major brands entering the Roblox universe, Adidas is introducing digital versions of its clothing on Roblox, the brand announced Thursday. Roblox players will be able to customize ...

In our latest round-up, we look at brands collaborating with MrBeast, Greater Manchester Police donating fake goods, and much more. Register for free to receive our newsletter, view leading trademark ...